
Rafati was homeless in California for two years after bouncing around on couches for five years, and DeJoria for a few weeks.

They also both love great ingredients, have an entrepreneurial spirit and have been homeless. On the walls and floor of SunLife Organics' Austin location are the words "Be Here Now," "Love Heal Inspire" and "Psalm 103:1-5," which talks about healing all your diseases. Healing, peace and love for othersĭeJoria and Rafati both talk about peace and love for their fellow humans. Rafati accepted DeJoria's offer and moved to Austin last year to see the launch of a SunLife Organics location on South Congress Avenue, with plans for more stores in Austin. The foundation also is working on creating a community that will provide housing and medical care for people who are currently homeless. The foundation also has funded projects at Community First Village, including the entrepreneur center at the neighborhood designed to provide homes for people have been chronically homeless. The foundation recently donated $2 million to establish a chair at Dell Medical School at the University of Texas to work specifically on improving health services for people who are experiencing homelessness. Homelessness in Austin: A new Austin housing project plans to end homelessness for 171 people - and it has a 97% success rate In exchange, DeJoria gets 40 percent of the profits, half of which goes to JP’s Peace, Love & Happiness Family Foundation, which supports homeless causes. He forged a friendship with Rafati and says, "he's a real straight-shooter" and a "smart entrepreneur."ĭeJoria offered $1 million to Rafati to bring the smoothie and health food restaurant to Austin. "What it does for your health is worth it." "You might pay $15 or $16, but the quality of what's in it is the best in the world," DeJoria says. His wife, Eloise, gets the Athlete smoothie, which has banana, blueberries, grass-fed whey protein, glutamine, flax oil and hemp milk. Now he gets the Green Man smoothie, which has strawberry, banana, kale and a green superfoods blend he gets it with a whole apple blended in. One of those fans is Austinite John Paul DeJoria, the co-founder of John Paul Mitchell Systems haircare brand.ĭeJoria first tried SunLife Organics when his family was vacationing in Malibu over Christmas a few years ago. SunLife Organics has a loyal following, including people who come by every day, and celebrities, who first experienced it at that small Malibu store that didn't even have a sign out front.

The menu is loaded with ingredients that Rafati has searched the world to find. "I'm just some crazy dude living under a bridge 17 years ago who is obsessed with health," says Khalil Rafati, the founder of SunLife Organics.įor 10 years, since Rafati opened the first store in Malibu, California, SunLife Organics has sold all-organic smoothies and expanded into all-organic açaÍ bowls, bone broth, healthy cookies and avocado toast.
